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Is Home Staging worth it? Yes! Here's why

Carl Dismukes • Jul 27, 2023


As soon as that ‘For Sale’ sign breaks ground in your front yard, ready yourself: this is the moment that the world sees your home. With this single action, a wide audience of buyers can now step inside your well-loved personal space, and envision it as theirs.


While some people jump at the chance to decorate and stage a home, some of us wonder about how effective this process actually is. Is it worth it to invest more time and money into the home you’re trying to sell? The short answer is yes. There are 4 big reasons why staging your home is worth it.

WHAT IS HOME STAGING?

Home staging is the process of preparing a home for sale to create an excellent buyer experience. Home staging involves bringing in furniture, art, and accessories to make your home look its best and help buyers imagine a future in the home you currently own. Done correctly, home staging can transform a space from outdated and lived-in to new and trendy. Staging helps to highlight a home’s best features, optimizes its layout, and creates a more comfortable atmosphere.

BENEFITS OF HOME STAGING


Faster Sale

If your home has already been on the market for longer than you’d like and you haven’t had any prospective buyers show interest in your house—it may be time to invest in home staging. Professional home stagers make your property appear more desirable than other homes on the market In fact, home staging can help your property sell up to 30 times faster than the competition, which makes the home-selling process a breeze.

Makes it Stand Out

Cleaning the house or adding a fresh coat of paint can spruce up the property’s curb appeal before selling. However, if you really want to make your home stand out—a staged home is the perfect way to gain an edge over your competition. Most buyers will attend dozens of open houses before settling on their future home. So what can you do to make your space memorable aside from keeping up with general maintenance? That’s what a professional home stager can help you determine!

higher selling price

Instead of cutting your price to attract more buyers, stage your home. Compared to clean, empty property, staging adds value to your home that will ultimately benefit your sale price. Staging ultimately benefits you and moves your property high on the listing. You can end up selling your home for a higher price than you expected. In fact, most staged homes sell for a 20% higher price than those of non-staged properties.

Makes home aspirational

Most homebuyers aren’t just looking to buy another property—they are looking for a dream home! It’s crucial to help buyers create an emotional connection with your house so that they can imagine the space as their own home. This aspirational feeling can be accomplished with specific color combinations, furniture layouts, and unexpected pieces.

IS HOME STAGING WORTH IT?


In conclusion, the worth of home staging cannot be understated. Its ability to enhance visual appeal, highlight a property's potential, create a memorable first impression, shorten time on the market, and maximize return on investment makes it a valuable tool for sellers. By investing in professional home staging services, sellers can transform their properties into desirable, marketable spaces that stand out among the competition. In the fast-paced world of real estate, home staging has proven to be a worthwhile investment, leading to increased property value, faster sales, and ultimately, a higher return on investment.

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